manage+merchandise

= SIRXMER004A - Manage merchandise and store presentation =

‍Manage store merchandising.

 * Ensure layout and presentation support market position and promote customer flow according to store **//visual merchandising policies//****//and plans//**.
 * Develop and implement layout assessment checks.
 * Define standards for visual presentations and displays and clearly communicate to all staff
 * Consult floor staff to assess customer response to space allocations.

‍Plan and manage store advertising and promotions.

 * Manage and implement store policies and procedures, in regard to store **//promotional activities//**.
 * Organise activities in line with anticipated or researched customer requirements.
 * Manage **//promotions//** in order to achieve maximum customer impact.
 * Negotiate arrangements with suppliers in regard to special promotional activities.
 * Coordinate store activities to complement shopping centre or retail complex promotions.
 * Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response.
 * Document and report on promotional activities.

‍Manage store pricing policies.

 * Maintain store pricing according to **//organisation pricing policies and procedures//** in regard to pricing.
 * Maintain accurate information on pricing trends and changes and communicate to relevant staff.
 * Develop and implement procedures for pricing according to store policies and **//legislative requirements//**.

‍Manage housekeeping.

 * Develop and implement store policies and procedures in regard to **//store housekeeping and maintenance//**.
 * Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.
 * Initiate **//contingency plan//** in the event of merchandise or store presentation problems.

‍Range Statements

 * //Visual merchandising policies and plans//** may include:


 * target market
 * market research
 * store image
 * store layout and space availability
 * seasonal lines
 * pricing policy.


 * //Promotional activities//** may involve:


 * external and in-store activities
 * corporate or locally based activities
 * dealing with advertising agencies and consultants.


 * //Promotions//** may include:


 * advertising
 * catalogues
 * newspapers
 * posters
 * radio or TV
 * suppliers
 * internet
 * website.


 * //Organisation pricing policies and procedures//** may include:


 * marking down of slow moving stock
 * soiled or damaged goods
 * goods close to use-by date
 * end of season stock
 * pricing policies, including GST requirements.


 * //Legislative requirements//** may include:


 * Trade Practices and Fair Trading Acts
 * consumer law.


 * //Store housekeeping and maintenance//** may include:


 * store premises
 * fittings
 * fixtures
 * equipment.


 * //Contingency plan//** may include:


 * major spillages
 * flood, storm or cyclone
 * breakages
 * blackout
 * break-in.

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